Custom cable manufacturer
Brand awareness increase

Company

Custom cable manufacturer

Industry

Manufacturing

Services provided

Paid advertising, Demand generation

The client had been utilizing content marketing and online conversion funnels for two years. Although these marketing methods were successful, the company was looking for a way to boost customer engagement with their content and increase brand recognition.

Cooperating with Convercis the company created a number of ways to attract and convert leads, among which is a regularly updated blog, and a method known as native advertising.

The brief

The challenge

The company asked Convercis to improve the existing and create fresh blog content. The help ignited the growth of blog traffic and subscribers, continuing to outpace the historical rate.

Convercis also proposed to employ a native advertising method to get across to new audiences.

The blog content creation usually follows the thorough keyword and topic research. We work in cooperation with our clients to learn what’s relevant within their industry and use the collected information to optimize a post’s success.

However, a bigger challenge was to put the content in front of the client’s aimed audience. Our team found a way to give a great reach to niche content through native advertising.

The process

The results

After four months of cooperation the promoted blog posts found a range of positive improvements. Several promoted posts received more than 3 000 views.

With the help of native advertising, Convercis team was able to not only get relevant content in front of the right audience, but to reach an extremely specific audience.

250%

BLOG INCREASE

73%

BLOG SUBSCRIBERS INCREASE

92%

WEBSITE VISIT INCREASE