Clinical Research Organization
Content Marketing

Company

Clinical research organization

Industry

Medicine

Services provided

Content marketing

Our client is a full-service research organization that conducts controlled, compliant clinical trials and helps companies receive approval with the drugs administration. The client has made its contribution to numerous advancements in life-saving medical devices and provides oversight of medical studies through monitoring and consulting.

The brief

The challenge

Clinical research has a highly regulated nature, and closing the deal with a customer can take up to several months which impedes the process of building new partnerships. Our client wanted to strengthen the pipeline of prospects and shorten sales cycle.

The client’s team needed a marketing partner who was acquainted with the complexities of their industry and able to guide them in content creation and distribution. The content marketing strategy was focused on four key initiatives the company wanted to promote in order to close more deals, as well as educate more customers and prospects about the advantages and cost effectiveness of their services.

The strategy

The results

The client expands its reach, competes with much larger contract research organizations, and continues winning deals with major medical device companies.

480

NEW CONTACTS

23%

INCREASE IN BLOG VIEWS

47

DEALS INFLUENCED