Power cord manufacturer
Demand generation

The company provides power cord connectivity to customers in Europe. Being a leader in the power cord, plug adapter and power distribution industry, the company takes pride in its commitment to quality. The challenge for Convercis was to implement social media advertising to deliver sales growth.

The brief

The strategy

Our team started by recognizing the need to re-engage customers who didn’t complete their purchase journey with an abandoned cart via Facebook efforts. As soon as the need was established, our team was able to increase ROI via Facebook advertising, reduce the number of abandoned carts by encouraging return visits, drive website traffic.

With successful retargeting efforts in place, the company was looking for an opportunity to provide its sales team with a piece that showed the different components they work with in a Data Center. The goal was to drive digital advertising efforts to a page on the website, targeting IT professionals. The content piece would be an interactive page used as a tool to answer the commonly asked questions.

The process

The results

Since launching various demand generation campaigns for the client, Convercis continues testing the threshold of Facebook spending to determine what messaging resonates most with different target audiences and achieve maximum revenue.