As a medical manufacturer, the client relied heavily on traditional sales methods, overlooking the necessity of getting to know its customers and building customer relationships. By implementing digital marketing efforts, the client wanted to connect directly with buyers, nurture prospects, and attract qualified leads.
For Convercis team the challenge was to foster customer relationships, determine the quality of qualified leads, enable the sales team to pursue those leads.
Convercis partnered with the company’s internal marketing team to establish a content marketing plan that would reach customers at every point of the sales funnel: awareness, consideration and decision-making. We helped the team to no longer waste time chasing unqualified leads, and better allocate time to build relationships with prospects who were qualified and ready to buy.
By connecting online marketing efforts with sales efforts, the marketing team was able to build relationships with leads at the early stages of the buying cycle, track content performance, and easily adjust campaign budget.